Assignment Title :  Bristol-Myers Squibb, Sanofi-Aventis

Description: Mock up Illustrations to advertise for Plavix (clopidogrel). It is a medication that is used to prevent heart attacks and strokes. Plavix is targeted for people who have had a recent heart attacks, strokes, or suffer from peripheral vascular disease.  

Two illustrations will be used together on a published poster to help dynamically advertise for Plavix. The first illustration will convey deep anatomy of the brain, heart and arteries of the thigh. To emphasize these structures, they will be fully rendered out. The second illustration will be a full color x-section of an artery with related pathology to the diseases Plavix treats. 

Sizes of the illustrations: The first illustration will be 22’’ h x 7.25’’ w, 350 dip. The second illustration will be 6’’h x 8’’ w, 350 dpi. 

Compositional sketches of the diseased artery.

Refined original sketches of the figure and the artery

Original colored composition sketched to play down look and feel of the drawing before refining

Full refinement in adobe photoshop and text added with adobe illustration. Compositional changes made along with medically accurate depictions.